Polène US

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The Norwegian highlands provide the backdrop for Polène’s winter campaign. Bathed in gentle light, the summits guide the explorers along their journey. With their eyes turned to the sky, they find their way with the help of natural elements, taking shelter and resting beneath protective covers.

Shot by photographer Charlotte Lapalus, the campaign spotlights nature in the lingering Nordic twilight, which keeps nightfall at bay.

At the heart of the South Coast Plaza in Costa Mesa, Polène welcomes visitors to a light-filled showcase where transparency reigns supreme.

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